[ Ecommerce · Buyer guide 2026 ]
// 03 / 20Build a store that converts—and operates cleanly.
Compare ecommerce platforms, development costs and partners before you build or migrate.
[ Outcomes ]// 01
Make the buying decision clearer.
01Conversion-ready storefront
02Reliable order operations
03Defensible lifecycle cost
[ Delivery model ]// 02
Choose for internal capacity—not fashion.
| Model | Use when | Watch-out |
|---|---|---|
| Theme configuration | Standard catalogue and workflows | Design and workflow limits |
| Custom storefront | Differentiated UX drives value | Higher QA burden |
| Headless commerce | Complex channels and experience | Operational complexity |
| Optimization retainer | Existing store has traffic | Requires test volume |
[ Go deeper ]// 03
The full buyer's playbook.
The working reference for the procurement itself—everything you need once this guide has framed the decision.
Open the playbook ↗018 RFP questions that reveal real capability
025 failure risks with early warnings and controls
036 outcome metrics with baseline worksheets
04A 90-day plan from evidence to operating rhythm
056 plain-language definitions for the jargon
[ Choose your next step ]// 04
Turn the guide into a decision.
[ Ready to turn this guide into a buildable scope? ]