[ Website migration · Buyer guide 2026 ]
// 20 / 20Change the platform without losing demand.
Protect rankings, traffic and conversions through redesign, domain or CMS migration.
[ Outcomes ]// 01
Make the buying decision clearer.
01Complete migration inventory
02Tested redirect and measurement plan
03Launch monitoring and recovery playbook
[ Delivery model ]// 02
Choose for internal capacity—not fashion.
| Model | Use when | Watch-out |
|---|---|---|
| Like-for-like CMS migration | Platform changes; structure mostly stays | Hidden template and rendering changes |
| Redesign migration | UX, content and URLs change | Highest organic ambiguity |
| Domain consolidation | Brands or properties combine | Complex mapping and authority transfer |
| Phased migration | Large estate needs controlled waves | Temporary inconsistency |
[ Go deeper ]// 03
The full buyer's playbook.
The working reference for the procurement itself—everything you need once this guide has framed the decision.
Open the playbook ↗018 RFP questions that reveal real capability
025 failure risks with early warnings and controls
036 outcome metrics with baseline worksheets
04A 90-day plan from evidence to operating rhythm
056 plain-language definitions for the jargon
[ Choose your next step ]// 04
Turn the guide into a decision.
[ Ready to turn this guide into a buildable scope? ]