As per modern survey of digital marketing, it has been observed that SEO is more competitive than PPC and other organic marketing techniques. For both B2C and B2B marketers, SEO is efficient in several ways.

In terms of SEO vs PPC, SEO is competitive in following ways:

Generating quality leads and traffic

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By focusing on overall online presence of the business and target keywords, SEO practices concentrates on search, reviews, social media and mentions in blogs with the help of team of people with social media creativity, technical SEO brilliance, analytical skills and link building know-how. More searches to the website are supported by target keywords through SEO online channels.

Integration of optimization

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Experts have views on SEO vs PPC that SEO campaign integrates various facets of optimization like title tags, Keyword research, Meta description, quality link building, original content, reputation management and directory submission. Adding to it, both PPC advertising as well as Social Media can be applied by professional SEO services successfully as tools for traffic research and boosts.

Including these, other competitive facets of SEO practices include SEO friendly sitemap, dynamically generated Meta tags-keyword, sub-domain configuration, categorized site map, facebook application development, Google Analytics Integration and much more.