If you own a local business and have a website, local search engine optimization is an essential component to getting customers to your “door”. There are a number of different strategies which fall under the SEO umbrella, including high-quality content, relevant keywords, social media, etc., but there is one powerful search component companies can overlook – Canadian citations for local search.

Importance-of-Using-Canadian-Citations-for-Local-Search

Make no mistake, it is important to list your website on all of the popular online directories, such as Facebook, Google Places, Yahoo! etc. to gain exposure, but make sure to go beyond these directories to include Canadian citations for local search.

The steady rise in mobile technology among consumers has changed the way consumers approach their shopping behavior, from researching and purchasing from their home, or office PC, to searching and buying products via their mobile devices. This type of search and go behavior makes local search an important factor in boosting incoming traffic and driving up sales for local businesses.

People want to be able to search for local products and services in the area that is relevant to where they are and in order to meet these consumer needs, you need to make sure that your local business is listed on Canadian local citation directories. Aside from being another avenue for searchers to find you, such citations influence the search engines map rankings and having them can help you appear higher in the local results.

Here are a few Canadian citations for local search where your local business website should be listed:

• YELP.CA

This Canadian online directory is popular among consumers and listing your local business here will be effective in terms of accessing an increase in traffic and enhanced SEO.

• YP.CA

In the old days, people would access the “big yellow book” a.k.a. Yellow Pages in order to locate a business they wanted to find. Nowadays, the Yellow Pages is available digitally online and with over 8 million visitors a month it makes sense to list your local business here.

• 411.CA

Getting a Canadian citation for this local search directory makes good business sense, as this online directory receives over 1.67 million/month visitors.

The impact of local search for your online marketing strategy is real. Consider listing your local business to achieve as many online Canadian citations as possible in order to make it easy for online viewers to find your business profile and for search engines to rank you higher in the local map listings.

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