It doesn’t matter if your dental practice is a new business, or one that has been established for years, if you apply up to date SEO techniques, you should be able to successfully compete against others in the same field.

Growing targeted traffic and securing higher rankings on well-known search engines, such as Google and Bing, are achievable goals if you invest time and effort in your SEO dental practice marketing plan. Here are some recent SEO trends that you can use to get your dental practice website optimized for higher search rankings and greater incoming organic traffic:

• Incorporate Social Media

Social media continues to play a large role in helping businesses of all sizes and types become visible on the digital landscape. A great way to get present and future customers talking about your dental practice is to create a social media profile and then incorporate links on your website to your various social media channels, such as Facebook and Twitter. Eventually, your customers will turn into your very own brand ambassadors (and at no cost to you!).

• Consider Adding Video

Popular search engines, such as Google, look beyond keywords in order to determine ranking worthiness. Nowadays, the well-known search engines are also considering other forms of search content, such as video. When it comes to captivating online viewers, high-quality, creative and informative video can be very effective. Why not include a professional looking video about your dental practice and tips on cavity prevention, etc.?

• Mobile Friendly Design

Much of today’s population utilizes some form of mobile device in order to access information and products/services that they want, so it makes good business sense to optimize your dental practice website for mobile friendliness. If online visitors can access your site with ease, you’re only going to enhance SEO results on the search engines.

Running a dental practice is no small feat and if you feel that you lack the time, or in-house skills, needed to address the required daily SEO dental practice tasks, then you may want to consider seeking the assistance from an Vancouver SEO professional. Nirvana Canada works with all businesses of varying sizes and industries and specializes in customizing SEO strategies which work to drive business success.