If you currently own a business, you understand the importance of increasing your brand awareness so that you can attract more customers. You may also be aware that the use of social media channels such as Facebook and Twitter are most commonly used by businesses of all types and sizes to achieve these E-commerce goals.

What you may not know however, is that Pinterest is one of the fastest-growing social media networks out there and it is steadily becoming a revenue generator for all kinds of businesses today. Since the launch of Pinterest in 2010, the site has attracted over 70 million visitors and the numbers continue to rise.

In order to take advantage of this rising star of social networks, check out these 6 great ways to increase sales with Pinterest:

1. Pin High Quality, Visually Appealing Images

Given the nature of Pinterest being a visual social platform, make sure to use high-quality, attractive to the eye images.

2. Optimize Your Website For Pinterest Capabilities

Pinterest offers handy widgets which can be used to further promote your business brand, or pins right from your own website, making it a snap for visitors to follow you and repin with ease.

3. Use Rich Pins

The more descriptive you can be with your products, the greater the chances of boosting followers. The use of rich pins goes beyond the basic description of a regular pin and includes additional product information, such as “on sale” or “in stock.”

4. Link To Other Social Media Platforms

To gain better brand exposure and increase sales, remember to link Pinterest with other social media platforms, such as Twitter, Facebook, Google+, etc.

5. Analyze Success Metrics

it’s important to track how well Pinterest is working for your business, or what changes in strategy might be needed. Conducting regular analytics can provide you with valuable information, such as what pins/boards are most favored from your profile, the types of audiences your profile attracts, how much traffic it’s producing, etc.

6. Take Advantage Of Holidays

A creative way of generating interest in your business profile is by creating holiday themed boards, such as recipes for Christmas, DIY Halloween projects, or crafts for Easter.

Marketing your business on Pinterest engages your customers, grows your followers and in turn generates leads, boosts traffic and increases sales.